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      <image:title>Words Matter Co | Portfolio | Nashville - Renascent Demolition</image:title>
      <image:caption>Content Strategy · Copywriting · Voice &amp; Tone · User Experience · Web Design Collective collaborators: Char Vandermeer, creative director &amp; copy Theresa Fernandez, art director &amp; website design</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - CW Waste</image:title>
      <image:caption>Content Strategy · Copywriting · User Experience · Voice &amp; Tone · Creative Direction Collective collaborator: Char Vandermeer, copywriting</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - redpepper, Fieldwrk and Amsive</image:title>
      <image:caption>As an agency “permalancer” for the fabulous folks at redpepper, and as a pinch-hitter for Fieldwrk and Amsive, Char’s been lucky enough to write for some pretty incredible brands, businesses, and organizations. Although we can’t share her work here, we can say that we’ve had the pleasure of collaborating with amazing creatives; developing and pitching concepts; conceiving and writing content strategies, and cranking out video scripts, blogs, emails, and web copy galore.</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Woodie Wheaton Land Trust</image:title>
      <image:caption>Content Strategy · Copywriting · Concepting · UX/UI · Voice &amp; Tone · Web Design &amp; Development Working closely with creative collaborator, website designer/developer, and art director Theresa Fernandez, we created an inviting and sophisticated new website to prepare the Woodie Wheaton Land Trust for its next chapter, while honoring its past. Recognizing the region holds a special place in the hearts of generations of visitors, we delivered a website that appeals to those who have been coming to the Chiputneticook Lakes for decades, local residents, and first-time visitors. The language conveys the majesty or the region, the importance of WWLT’s mission, and the possibilities for making life-long memories in the woods and waters of Eastern Maine and New Brunswick. Take a look around and get to know this rare and pristine landscape. Collective collaborators: Char Vandermeer, creative director &amp; copy Theresa Fernandez, art Director &amp; web design</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Tennessee Spring &amp; Metal</image:title>
      <image:caption>Marketing Consultant · Project Manager · Content Strategy · Copywriting · Blogging · Branding · Logo Design · UX/UI · Concepting · Voice &amp; Tone · Video Production · Web Design &amp; Development · Photography · SEO For nearly 10 years, we had the pleasure of working with the quirky crew at Tennessee Spring &amp; Metal writing goofy LinkedIn posts, producing an incredible video, busting out countless blogs, and more. After decades in the biz, the company’s one-of-a-kind CEO sprang into a much-deserved retirement in 2026. Collective collaborators: Char Vandermeer, copy &amp; creative director + Theresa Fernandez, PixelFLYTE, Andrew Hutto, and Tara Thompson</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - FluidForming Americas</image:title>
      <image:caption>Website Content · Blogging · video scripting &amp; production · Case studies · White papers Press releases · UX · Photography · Web design &amp; development · SEO Collective collaborators: Char Vandermeer, copy &amp; creative director + Theresa Fernandez, PixelFLYTE, Andrew Hutto, and Tara Thompson</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Cumberland Cooling</image:title>
      <image:caption>Website content consulting</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Brookdale Senior Living</image:title>
      <image:caption>Brochure Copy Infographic Content Email Campaigns Flyers</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Katie Austin: Be Nashville Local</image:title>
      <image:caption>Website Content</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Vaco</image:title>
      <image:caption>Website Content Blogging eBooks Infographics Landing Pages emails</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Focus Search Partners</image:title>
      <image:caption>Website Content Blogging Case Studies</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Ray Barnette</image:title>
      <image:caption>Website Content</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Cardio Partners</image:title>
      <image:caption>2018-2020 Blog Content Press Release</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Ginger Jones</image:title>
      <image:caption>Website Content</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Thrive Retreats</image:title>
      <image:caption>Web Content Email Campaigns Press Release</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Philadelphia City Paper</image:title>
      <image:caption>Char Vandermeer, Freelance Writer | 1999-2015</image:caption>
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      <image:title>Words Matter Co | Portfolio | Nashville - Grid Magazine</image:title>
      <image:caption>Char Vandermeer, Contributing Writer and Columnist | 2010-2012</image:caption>
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    <loc>https://wordsmatterco.com/about</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>About the collective collaborators</image:title>
      <image:caption>Photography by Tara Thompson Studio</image:caption>
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